Tuesday, March 8, 2016
My mom likes to give me something I want for Christmas so she asks me to send her ideas. Sometimes I do and she’s happy, but sometimes I don’t have any ideas. This year I didn’t have any ideas so she wasn’t very happy with me and she gave me a check. She said, “You didn’t tell me anything you want so this is what you get.” My grandmother used to send a check, too, for my birthday and Christmas.
Because I am a crazy data tracker, it’s not hard for me to keep track of what I’ve spent my gift money on and how much I have left.
With the money my grandmother would send, I would use it to go out to lunch when I wanted a treat. I would think about it like it was my grandmother taking me out to lunch, and I’d write her a note and tell her that I’d spent it that way. She liked that.
With the money I got from my parents this year I took my friend Ann out for an end-of-year lunch at Pizzeria Toro. I’ve eaten there with my parents a few times and we’ve had very good meals. I thought my dad especially might like that I spent some of my gift money on that.
Shortly after the Pizzeria Toro meal, a few days or a few weeks — who’s to say, it’s all blurring together these days — I was thinking about how I could have bought something with that money, but instead I spent it on lunch. Call it buyer’s remorse on pizza. (Though the meal was excellent, and I don’t actually regret it — just a passing thought.)
This made me think about Experiences vs. Things and their relative values.
There is a great bias today toward Experiences — there is a moderately pervasive idea that Experiences are valuable and life affirming, while Things are just a bunch of crap that you’re going to have to get rid of someday and that weigh you down. Marie Kondo and all that.
I think that previous generations would be baffled by this idea — that going out to lunch would be considered better than buying something special that you could have and keep and use for a long period of time.
Back in the day, going out to lunch with gift money might more likely be thought of as “squandering.” Like playing the ponies — at the end of the day, you’ve got nothing to show for it. But today, going to lunch (or playing the ponies) is an Experience, and all to the good.
One blog I read and like wrote a post a few years ago about marginal utility and the idea that people value Experiences over Things today because most people have an abundance of material goods but limited free time. This increases the relative value of experiences and decreases the relative value of things.
And I think this is true, but I think other factors are at work as well.
For instance people in any given social circle don’t necessarily live near each other or visit each other’s houses regularly, and many interactions are conducted online. Having a nice car or a Persian rug might go unnoticed unless you posted pictures, which might look like you were trying to show off, and, depending on your social circle, might look crass.
But of course it’s perfectly natural for you to post pictures of your vacation, or Instagram your Pizzeria Toro crispy pigs’ ears.
[Side note: I read a book a year or two ago by a foodie economist about how to find the best cheap food, and one of his pieces of advice is that if something on the menu sounds bad, you should order it. Because if it sounds bad, the only reason it would be on the menu is because it tastes good. Case in point, if you are at Toro, order the crispy pig’s ears. They are good.]
This also made me think of one of the studies that Juliet Schor describes in her book The Overspent American. She talks a lot in the book about conspicuous consumption and status symbols. And this seems obvious now that I’m writing it out, but she makes the case that status symbols are things that other people see. She describes an interesting study about cosmetics that women use in public (lipstick) vs. cosmetics that women use privately (cleanser), and notes that only lipstick fit the pattern of status object purchasing.
So I really feel that a lot of the Experiences vs. Things dichotomy is driven by status objects and what can be advertised to your social group to show how successful you are.
Experiences say, “I am an interesting person who is expanding my horizons. I have the time and the money to explore the world. Don’t you wish you were me.”
Things say, “I am a shallow materialist.”
My experiences at the moment involve trying to answer many multiple choice questions like:
For the next two years, a lease is estimated to have an operating net cash inflow of $7,500 per annum, before adjusting for $5,000 per annum tax basis lease amortization and a 40% tax rate. The present value of an ordinary annuity of $1 per year at 10% for two years is 1.74. What is the leases’s after-tax present value using a 10% discount factor?
No one is jealous of me. So I will turn to Things.
With the money I didn’t spend at Toro, I’m buying a new wall clock. Because the one I had broke like four years ago and I still — STILL — look on that wall to see what time it is. But alas I have no clock there.
But someday soon I will. And I will be able to look at it every day. And when I look at it I will think about I got it as a Christmas present from my parents. And that will make my mom happy too.
Experiences are good. Things are good. You just have to buy the right Things.
Tuesday, December 3, 2013
I have to make a small confession before I start this post, which is that I am mildly addicted to reading advice columns. “Ask Beth” was a particular favorite of mine back in the day. I also used to love reading “My Problem and How I Solved It” in Good Housekeeping magazine. I don’t know why, I just dig that kind of thing.
A couple of years ago I read this pathetic letter to Carolyn Hax, proprietress of the “Tell Me About It” column (syndicated by the Washington Post and appearing twice a week in the Raleigh News & Observer, which is where I read it) from someone who had a terrible time with holidays, her immediate family was generally dysfunctional and she had no close relatives. She had tried various approaches — volunteering, inviting people from church, inviting friends of her kids — but none of them had panned out. She and her daughter had spent the most recent Thanksgiving “eating turkey in the kitchen and reading newspapers,” and she felt that they were destined to spend the rest of their holidays that way. She wrote to Carolyn asking how she could help prepare her daughter for coping with this sad life.
Carolyn acknowledged that there were some real problems in the letter-writer’s life that she needed try to address, but also pointed out that the rest of the letter seemed to be her taking things to extremes and wallowing in self-pity.
CH’s main piece of advice was that the letter-writer simply let go of the “traditional Thanksgiving script,” and write herself a new one — that she should look at the holiday as nothing more or less than a day off from work, and take it from there.
The reason this letter struck me is not just because eating turkey in the kitchen and reading newspapers sounds like not a bad holiday to me, but because it reminded me of how worked up people get over holidays, and how difficult it can be for people whose lives might not have turned out quite the way they had imagined, to deal with certain situations.
And I thought CH’s advice was generally good, but I would have added one other small bit of advice, which is that the first thing you need to do if, for whatever reason, you find the holiday season distressing or depressing, is to …
TURN OFF THE TELEVISION.
And possibly the radio, too.
Just take my word on this. You need to kill the commercials.
You can’t avoid all holidayness — you will have to leave the house at some point, and Christmas decorations are everywhere — but if you have the television on you are simply bombarded with it. It’s a lot easier to ignore front yards with reindeer in them and baking displays on the end caps at the local Stop and Shop than it is tune out a continuous barrage of commercials involving people giving each other expensive gifts and attending fabulous parties with a whole bunch of beautiful people who live in perfectly decorated houses and who all love each other.
That’s just all I can say. Turn off the television. I guarantee that you will feel better the instant the screen goes dark.
[Aside on living without television…
If you are at a loss as to what to do with yourself now that you cannot watch television, my suggestions would be to:
(a) read something interesting (may I recommend David Copperfield, it is 900+ pages long, that’ll keep you out of trouble for a good long while)
(b) get back to an old hobby (knitting, sewing, woodworking)
(c) acquire a new hobby (ceramics, welding, boxing)
Make holiday cards, paint your house, clean the basement, bake cookies for the neighbors, trace your genealogy, dig holes in your yard and then fill them up. Who cares.
If you like having television for background noise, see if you can substitute listening to music, or talk radio (NPR or whatever else you have access to), or even audio books. Whatever you can do that is commercial free.]
This will help you, as Carolyn advised, to “write a new script.” Because you can now think about what is important to you, and what you want to do, and not get all caught up with what you feel like you should be doing based on what you think the rest of the world is doing based on what you see on tv.
The other advice I would give, which she did touch on but didn’t emphasize quite enough, in my opinion, is …
Don’t worry about what the rest of the world is doing.
If you want to be with people, then be with people, and if you want to eat turkey in the kitchen and read newspapers then do that. You can cook and eat a big meal or go to McDonald’s and buy a Big Mac or not eat anything at all. You can spend the day with family, or with friends, or with your dogs, or by yourself. Or any combination thereof. It’s all good.
And if you’re worried about what other people will think, if they will feel sorry for you or just feel like you’re odd, if you do some nontraditional activity, I would give you the advice that someone told me the artist Laurie Anderson gave in response to a question about what other people thought about her and her art. Laurie Anderson reportedly said, “No one else really cares what you’re doing.”
And that is the truth.
No one else really cares what you’re doing. Just do what you want. All the time. But especially during the holidays.
Sunday, November 11, 2012
A while ago — a few years ago now — a friend gave me a copy of How to Travel with a Salmon, a book of essays by Umberto Eco. I had read The Name of the Rose many years before and didn’t love it, so I might have been inclined to turn down the offer of this book, but my friend said it was really good, she thought I’d like it, I should take it.
So I took it and I started it and would read it occasionally and some of the essays are very good and some are good but very dated (most were written in the mid- to late-1980s, and many of them deal with various forms of technology, so you can imagine how those read now) and some are parodies of things I don’t get at all so I just skipped those.
Last week I was visiting the friend who had loaned me the book and was thinking I should try to wrap it up and return it to her while I was there, even though I think she probably doesn’t care much whether she gets the book back since she’s reading everything on her iPad these days. But regardless, it seemed like a good idea to finish it, so I was reading it on the bus, and the essay I happened to have been in the middle of the last time I was reading it on the bus (it’s a good bus-reading book, the chapters are all short and self-contained) is called How to Eat Ice Cream.
And as I opened the book and continued with this essay, I realized that it was about consumerism. And that it was brilliant.
Eco tells the story of his childhood in the 1930s in the Italian Piedmont, where street vendors would sell ice cream in two forms: a 2-cent cone or a 4-cent pie. He was allowed to get either the 4-cent pie or the 2-cent cone. However he says that he was fascinated by some of his peers whose parents bought them two two-cent cones.
These privileged children advanced proudly with one cone in their right hand and one in their left; and expertly moving their head from side to side, they licked first one, then the other. This liturgy seemed to me so sumptuously enviable, that many times I asked to be allowed to celebrate it. In vain. My elders were inflexible: a four-cent ice, yes; but two two-cent ones, absolutely no.
At the time, he couldn’t understand their refusal, and as he points out, “neither mathematics nor economics nor dietetics” justified it.
The pathetic, and obviously mendacious justification was that a boy concerned with turning his eyes from one cone to the other was more inclined to stumble over stones, steps, or cracks in the pavement. I dimly sensed that there was another secret justification, cruelly pedagogical, but I was unable to grasp it.
He then goes on to discuss what he has come to realize was the real reason.
Today, citizen and victim of a consumer society, a civilization of excess and waste (which the society of the thirties was not), I realize that those dear and now departed elders were right. Two two-cent cones instead of one at four cents did not signify squandering, economically speaking, but symbolically they surely did. It was for this precise reason, that I yearned for them: because two ice creams suggested excess. And this was precisely why they were denied me: because they looked indecent, an insult to poverty, a display of fictitious privilege, a boast of wealth. Only spoiled children ate two cones at once, those children who in fairy tales were rightly punished, as Pinocchio was when he rejected the skin and the stalk. And parents who encouraged this weakness, appropriate to little parvenues, were bringing up their children in the foolish theatre of “I’d like to but I can’t.” They were preparing them to turn up at tourist-class check-in with a fake Gucci bag bought from a street peddler on the beach at Rimini.
Nowadays the moralist risks seeming at odds with morality, in a world where the consumer civilization now wants even adults to be spoiled, and promises them always something more, from the wristwatch in the box of detergent to the bonus bangle sheathed with the magazine it accompanies, in a plastic envelope. Like the parents of those ambidextrous gluttons I so envied, the consumer civilization pretends to give more, but actually gives, for four cents, what is worth four cents. You will throw away the old transistor radio to purchase the new one, that boasts an alarm clock as well, but some inexplicable defect in the mechanism will guarantee that the radio lasts only a year. The new cheap car will have leather seats, double side mirrors adjustable from inside, and a paneled dashboard, but it will not last nearly so long as the glorious old Fiat 500, which, even when it broke down, could be started again with a kick.
The morality of the old days made Spartans of us all, while today’s morality wants us all to be Sybarites.
How to Eat Ice Cream was written in 1989, and I would argue that we’ve moved from the morality wanting us all to be Sybarites to the morality insisting that there is something wrong with us if we are not. It feels like “ambidextrous gluttony” is no longer the exception but the rule. You will never have to explain why you want something — a new computer, phone, television, car — but you often have to explain why you don’t.
Oh, for the days when the Italian grannies were in charge.
Tuesday, November 29, 2011
Aside from the fact that Ree Drummond talks about “Keepin’ It Real” then does nothing of the sort, a second problem I have with The Pioneer Woman relates to the concept of reference groups.
One of the books I read that changed how I look at the world is The Overspent American, by sociologist Juliet Schor (chapter one is posted on the New York Times Books page). The book was published in 1998, and much has changed with the economy since then, but I think the book remains valuable. One of the most important parts for me was her explanation of how people judge their level of success not in absolute terms but in relative terms — how am I doing in relation to the people I interact with. In sociological circles, this is called a person’s reference group.
She notes that in the past, people generally compared themselves to people they knew directly — friends, relatives, neighbors. But in recent years, reference groups have expanded to encompass not just real-life acquaintances and friends but also media figures. (In 1998, she was talking about characters in TV shows, though if she were to update it, I suspect she would include bloggers and other internet figures as well.) Most people are unaware of this dynamic, and if you ask them, they will deny feeling pressure to keep up with anyone. But in a comprehensive study on which much of the book is based, the effects are fairly clear.
The problem is that lifestyles presented on most television shows far exceed what is within the grasp of the average American. Hardly any shows portray typical American households — nor do advertisements, for even the most pedestrian of products. Practically every image you see is of an upper-middle-class household with a large house, new car, nice furniture, and fashionable clothes. Even in ads for toothpaste, or light bulbs.
Schor notes, “My research shows that the more TV a person watches, the more he or she spends. The likely explanation for the link between television and spending is that what we see on TV inflates our sense of what’s normal.”
Blogs have elements in common with tv shows — they have “characters” you follow, and you tune in on a regular basis to see what’s new. The Pioneer Woman is probably more like a television show than many blogs, because the life she portrays is so far removed from most readers’ everyday lives. It’s also romanticized. As Amanda Fortini notes in her May 2011 article in the New Yorker, the blog is “aspirational” — it’s designed to make people think about what it would be like to have a life like that. Or, as Fortini writes, Ree Drummond “is who her readers would be if they had more time, more money, a quiet life in the country, a professional teeth-bleaching, or the support of a laconic cowboy husband.”
Ree, in her guise as The Pioneer Woman, focuses almost entirely on the positive in her blog. She might complain about piles of laundry and having to get up in the wee hours of the morning to “rustle cows,” but even those elements are presented as part of what her detractors refer to as a “rainbows and unicorns” world. Fortini sums it up succinctly: “Whole continents of contemporary worry go unmentioned: this is a universe free from credit-card debt, toxins, ‘work-life balance,’ and marital strife.”
At the same time, with the lil ol’ ranch wife/keepin’ it real angle, The Pioneer Woman is working to plant herself firmly as part of the average American’s reference group, in a much more direct and personal way than TV shows do — she is literally presenting herself as “one of us.” She also uses product giveaways as a means of driving traffic to her website, which provides an even more direct link between her blog, her lifestyle, and consumption.
In the same way that Friends set out the idea that you could work in a coffee shop and live in a killer apartment in Manhattan with great clothes and fabulous hair; and that Sex and the City sent the message that you could support a lifestyle filled with restaurant meals, late-night clubbing, and really expensive shoes by writing the occasional newspaper column; The Pioneer Woman sends the message you can work all day taking care of your family, write chirpy blog posts and Photoshop images to within an inch of their lives, while at the same time maintaining spotless Le Creuset cookware, a commercial-grade kitchen, and a closet filled with endless flowy tops.
The difference is that Friends and Sex and the City didn’t present themselves as documentaries. And the characters didn’t tell you that they got where they did by starting a little project in their spare time, in between homeschooling the kids and cooking dinner for their chaps-clad husband who makes their hiney tingle.
So in that way, I think The Pioneer Woman is actually more dangerous than Friends or Sex and the City. It makes people compare their actual life — filled with problems and frustrations and tedium and not enough money and recipes that don’t turn out right — to a life where all the men are strong, all the women are good looking, and the skies are not cloudy all day.
But unless you married into a family of wealthy landowners, have a guest house that you remodeled to include a TV studio kitchen, and make a million dollars a year from advertising on your blog, The Pioneer Woman is not part of your reference group.
Escapism is fine, but don’t compare your life to those you see or read about — your life is yours. For better or for worse.
Next up, advice on what do when you find yourself thinking about what your life lacks. (There’s an answer, really, there is! And it doesn’t involve getting leftover flowy tops from Ree Drummond’s closet.)